KTA 2 LO1: The purposes, approaches and constraint between difference audio-visual promos
Purposes of audio-visual promos: PROMOTE/MARKET - music videos + film trailers + game adverts (persuasive adverts) ex. League of Legends INFORM - college + university promos + public information (NHS) ex. Leeds Uni ENTERTAIN - music videos + film trailers + a short advert for a TV show ex. Big Game Spot - Marvel EDUCATE - tutorial services + public information ex. Government coronavirus LO1 Report : The purposes, approaches and contrasts between different audio-visual promos What is League of Legends? Told by Nevercake My first promo I have chosen is for a video game called League of Legends, which is produced by the company called Riot Games. The purpose of this promo is to promote and market League of Legends towards its audience of adult male gamers, who prefer the genre MOBA (multiplayer online battle arena) strategy games more than in comparison to a fast-paced shooting game. This promo is distributed across the Internet and can be shown ...


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