Unit 15: Audio-Visual Promos

 

The music video script - shape and form: Music video scripts are often not as narrative as prosaic drama scripts  They often take form of grids or are formulated with columns: one for the song lyrics, one for the corresponding content  Listen to the song, brain dump, get the lyrics from the artist Moodboard:   colours, shapes, patterns, forms - what they are meant to evoke, what kind of emotions do you want from your audience  Good moodboard - easy to feel, to understand, cohesive  Bad moodboard - difficult to imagine/portray, seems disjointed, the images don't relate to each other Storyboard:  Usually need a narrative script, where things are coming from and whats happening before starting a storyboard  thinking more about point of view, where the artist is going to feature, the angles for the camera, the camerawork people hire storyboard artist for a film or music video production  "Her Morning Elegance" Music Video:  Stop motion - lighting...