Recap on conventions of music videos

Pop music video conventions:

Anne-Marie x KSI x Digital Farm Animals - Don't Play https://www.youtube.com/watch?v=qjQjxpnwVZw

  • Mise-en-scene: 0:05 
    • Props
      • Backpack
      • Book
      • Flyer for 'Fight Nite' 
    • Costume
      • Anne Marie - Glasses, School shirt, pigtails, colourful hair clips
      • Bullies - Big colourful coats, 
    • Location 
      • Streets - when getting bullied 
      • Boxing Gym - when training/fighting
  • Camera work:
    • Over the Shoulder Shot - looking over Anne Marie's shoulder at the flyer
    • Close up Shot - Anne Marie punching the camera 
    • Handheld movements - beginning of the music video 
    • Zoom out - when performing
    • Low Angles - importance of artist 
  • Editing: 
    • Eyeline Match - looking up at her competitor                                                   
    • Match on Action - we see her punch the bag and then the camera moves into the bag and she then punches the camera 
    • Fast paced editing - keeps to the song's rhythm and audience's engagement  

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