Rob Speranza - Music Video Conventions

Ornaments Music Video: 

  • Sharp camera
  • High quality slow motion
  • Cleaner costume - woman
  • Old white man sat in the chair - doing nothing 
  • Cleaner smashes the ornaments - symbol that we should destroy the mainly male lead society 
Basics of Production in making music video:
  • Artists perform to the camera - looking at the camera/audience, to make that connection and hold their attention 
  • Camera Activity - a lot of movement, to match the pace of the music - moving with the rhythm, cuts (camera editing) to the beat
  • Matches colour, props, beat of the music and the camera movement 
  • Different exposures - make sure there is not too much contrast in the light or dark because your eye would need to adjust 
  • If camera moves in the same direction and same pace it makes the video flows 
  • Equipment - lighting - creative set-ups, high quality camera, fluid movement (grip); smooth movement, glide cams, drones etc 
  • Preparation - listen to the song about 20 times to begin to develop an idea for the music video, ask yourself - location?, movement?, lighting?, framing/lenses?, is a story forming? 
  • Next time - brain dump, mood boards, storyboards, idea sketches, 



Comments

Post a Comment

Popular posts from this blog

KTA 2 LO1: The purposes, approaches and constraint between difference audio-visual promos

Image
  Purposes of audio-visual promos: PROMOTE/MARKET - music videos + film trailers + game adverts (persuasive adverts)  ex.  League of Legends INFORM - college + university promos + public information (NHS) ex.  Leeds Uni ENTERTAIN - music videos + film trailers + a short advert for a TV show ex.  Big Game Spot - Marvel EDUCATE - tutorial services + public information ex.  Government coronavirus LO1 Report : The purposes, approaches and contrasts between different audio-visual promos   What is League of Legends? Told by Nevercake My first promo I have chosen is for a video game called League of Legends, which is produced by the company called Riot Games. The purpose of this promo is to promote and market League of Legends towards its audience of adult male gamers, who prefer the genre MOBA (multiplayer online battle arena) strategy games more than in comparison to a fast-paced shooting game. This promo is distributed across the Internet and can be shown ...
Read more

Progress Checklist

Completed In Progress/Being Upgraded Need to do Learning Outcome 1 -  (pass/merit/distinction)  Report  purpose 1 - advertise/promote/market  purpose 2 - inform purpose 3 - educate purpose 4 - entertain  DISTINCTION - contrast and comparison  Learning Outcome 2 (pass) Full proposal  Goodwin's terminology - performance/narrative etc Mind map  Content   Mood board  Costume Location Props Inspiration  Gantt chart  Production schedules  Storyboard Annotated Lyrics  Shooting Schedule Call Sheet   Recce Risk Assessment Learning Outcome 2 (merit) Report  250 words, legal and ethical issues associated with your production  regulation offence BBFC regulations OFCOM regulation  watershed distribution  how the video can be access  Learning Outcome 3 (pass) photographs/video of setting up equipment rushes of video - original unedited clips  offline edit - music video in order with no s...
Read more

LO3 How Production meets Legal and Ethical Report

 Our production has reflected the consideration for legal and ethical issues. For example, we thought about health and safety when filming videos on the road by using an area of the road which was far away from being used and we constantly kept looking for cars oncoming and moved out of the way. This secured our safety and made sure we weren't injured or sued if we were hit by a car. It wasn't necessary for our group to create consent forms because we were all of age and we only included people in our group in the video.  We also completed a recce and a risk assessment which made us think about the levels of risk and what could potentially cause harm on location when we were filming. Furthermore, we emailed the artist, their record label and messaged them on instagram to ask for permission for us to create a music video to their song to avoid any copyright or ownership issues. In addition, we would credit them either under the video in the description box when we would have up...
Read more