Rob Speranza Notes - Rail College
Line producer - how to best spend money
Producer - raising budget
2Weeks2Make It - music video competition
www.syfn.org
Marketing Device - make people want to buy the persons music, improve sales/performance of piece of music
The music artist will already have an image - an idea of their audience and how they want to market themselves
Considerations: look, image, fanbase, social media, budget, what they want in the video
Contrast movement motion - fits the music, relate it to the musics lyrics
Take into what both the musician and the audience wants - communicate with musician
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